Business Analytics

What is Business Analytics?

Business analytics is the use of modern data mining, pattern matching, data visualisation and predictive modelling tools to produce analyses and algorithms that help businesses make better decisions.


Types of Business analytics

Descriptive analytics

Quickly understand "what happened" during a given period in the past and verify if a campaign was successful or not based on simple parameters like page views. About 35% of companies surveyed say they do this consistently.

Diagnostic analytics

Go deeper and get some insights from the data you have collected from users in order to understand "Why some things happened".

Predictive analytics

Essentially, you can predict "what will happen" if you keep things as they are.

Prescriptive analytics

Once you get to the point where you can consistently analyze your data to predict what's going to happen, you are very close to being able to understand "what you should do" in order to maximize good outcomes and also prevent potentially bad outcomes.

Business Analytics Benefits

  • Eliminate guesswork: Improve the decision making process ( quality & relevance)
  • Get faster answers and reports from your business questions: Speed up your decision making process
  • Better alignment with strategy: Get key business metrics and where you need them: Respond to user needs for availability of data on timely basis
  • Identify cross-selling and upselling opportunities: Produce a single , unified view of enterprise information
  • Learn how to streamline operations: Synchronise financial and operational strategy

Key features

  • Executive dashboards
  • Location intelligence
  • “What if” analysis
  • Interactive reports
  • Metadata layer structure
  • Ranking reports

Our Business Analytics Partners